So you've heard about podcasting and you think it might be something to add to your bag of internet marketing tools...but you're not sure how it is going to really benefit you. Why are podcasts good? Do you have to have your own product? Can you use podcasts to promote affiliate products?
Podcasts Build Relationships
One of the things I like about podcasts is they help you build relationships in a way that the printed page...or a website...can't.
What sets the podcast apart-and I know this seems obvious--is the sound. So you want to take advantage of that. Have some animation, some excitement in your voice.
The voice is pretty powerful way to connect with other people. On a podcast you are talking about things that you are really excited about and people hear that excitement...they hear it in the tone of your voice, in the words you use...the emotions are carried with the audio in a way that is harder to get from the written page or website.
Podcasts Establish You as the Expert
Podcasts are a way for you to really set yourself up as an expert. There's a certain mystique to podcasting. You know, it is like having your own radio show, so it is pretty cool.
So you have your podcast on training dogs or internet marketing...whatever you niche is, right? Suddenly you are considered an expert-because you are the one with the podcast. Podcasts still aren't quite as mainstream as blogs, so there is still something a bit special about being a podcaster.
You give your podcast and people listen to it...and as long as you give good content, people are going to listen...and they will tell other people about it.
Podcasts Work with Affiliate Marketing
You don't have to have your own products...you can use podcasts to promote affiliate products. I did that with my very first podcast. It was really cool. I bought a domain name and used that URL for my affiliate link and of course I earned money from the sales of the product I was promoting...that's what affiliate marketing is about.
If you want to do affiliate marketing with podcasts, one way to go about it would be to interview the person whose product it is you are promoting. That's what I did for my first podcast.
But another thing you can do is set up a review. People love to hear reviews. You can pick something in your niche to review and tell what you like and what you don't like about that product.
You could even have two people talking...kind of like the Siskel and Ebert movie reviews. Give two different reviews on the topic of the day-which could be a pretty cool way to do a regular series.
Podcasts are great internet marketing tools because they are a way for you to build relationships. When you build relationships you will grow your business. You can use them to promote anything-your own products sure, but you can also use them for affiliate marketing.
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